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His and hers gender consumption and technology paperback august 29 1998 by roger horowitz editor arwen mohun editor be the first to review this item see all 3 formats and editions hide other formats and editions price new from used from his and hers gender consumption and technology roger horowitz university of virginia press 1998 business and economics 240 pages 0 reviews the pathbreaking essays in this collection explore the history of consumption by synthesizing discrete historical literatures on consumer culture gender and the history of technology luxury cultural notions of what is appropriate for men and women influence production and consumption some goods and technologies are seen as his end page 875 others as hers thus for example domestic appliances are typically assigned to women power tools typically to men scholars have relied for a long time on the concept of separate spheres reflecting clearly drawn boundaries between male technology and culture 404 1999 875 878 cultural notions of what is appropriate for men and women influence production and consumption some goods and technologies are seen as his others as note citations are based on reference standards however formatting rules can vary widely between applications and fields of interest or study the specific requirements or preferences of your reviewing publisher classroom teacher institution or organization should be applied

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